A competitive fundraising campaign allows you to leverage peer to peer influence (using gamification elements like leaderboards, challenges, user tributes/stories) to increase your reach and drive participation.
This article covers:
- Setting up the campaign page
- Start accepting gifts
- Adding custom forms
- Adding competitive elements
Setting up the campaign page
By the end of this section, you will be able to do a basic set up and get your campaign page out there
Step 1: Add a new campaign page
- Search for Giving on the admin panel and click on it.
- On the following page click on the button that says "+Create new" at the top right
- In the pop-up that appears enter the campaign name
Note: The name that you enter here will be used to generate the URL for your campaign. For instance, if your domain is alumni.abc.org and if you enter the name here as GivingDay2020, the URL for your page would be https://alumni.abc.org/g/givingday2020. So you should enter the text here based on the URL you’d like to use for your marketing.
Step 2: Basic Settings
- Fill in all the basic details
- Hashtag: Enter the theme text for your campaign here (without # symbol). It will appear below the “Make a Gift “ button on the page
- Enter Start and End Date: These dates are for the main day of giving independent of the Countdown phase.
- Goal: It can either be an Amount Goal - Amount raised in the campaign or a Gift goal - Number of Gifts made towards the campaign.
Step 3: Landing page details
- Description: This space is your marketing canvas, add whatever content you’d like to display on the campaign page. It supports rich text so you could add images/gifs/videos to your page as well, as shown below.
Note: You can insert the video link from any video hosting platforms like YouTube, Vimeo, or even Google drive.
Step 4: Set up the Countdown Page (Optional):
- .Countdown Page Details” is your marketing canvas for the Countdown page. Use the “Countdown Page - Getting Ready” section to throw in details for your donors to help them be better prepared for the day of giving.
Note: Use the Preview Landing Or Preview Countdown Page links to check out how the pages would appear.
Step 5: Save the Campaign
- Turn on the toggle Publish Fundraising Page to move it from the draft mode
- Finally, hit on Save Changes.
Start accepting gifts
By the end of this section, you will know how to add a payment account to your page and start accepting gifts.
Prerequisite: Integrate a payment account to your Almabase site. Here is a list of payment gateways that we support
Step 1: Payment Rules
- Under the Payment Rules section click on Add Payment account.
- Enter following details in the sidebar that appears -
NOTE: Monthly recurring donations can be set up only for the Stripe payment account. Similar to one-time donations, amount slabs and minimum donation amount can be set up for Monthly donations too.
Step 2: Fund Designation(optional)
a. Under Fund Designation enter the following details:-
- Fund options - Select the funds you want to associate the campaign with. Click here to know how to create a fund and how it works.
- Allow users to give to multiple funds - Enable this if you want to allow the donors to pay towards multiple funds in a single gift.
- Allow users to add their own fund name - If a donor wants to make a donation towards a fund which not listed, then they can enter a fund name of their choice. Click here to see how it works.
Adding custom forms
By the end of this section, you will be able to add custom forms to your giving forms for capturing additional details
A default pre and post-payment form (as shown below) is already added to the campaign, so use this section only if you want to add fields/questions in addition to the default fields.
For a P2P campaign, there is one more significance to adding a custom form i.e. you could add custom leaderboards to the campaign based on the form.
NOTE: The default forms are not editable. The only change you could do is making some of the fields mandatory/non-mandatory.
Adding competitive elements
By the end, if this article you should be able to add challenges and leaderboards to your page
Reach out to us at firstname.lastname@example.org in case of any queries.