When an email address's status is marked as bounced or invalid, the system would no longer send any emails to them from the platform.
The only way to have the system re-attempt sending an email to such addresses is by resetting an email status.
You can do it through data-studio. Here's how you go about it 👇
Resetting the email status
Step 1 - Select the records on the data studio
Go to data studio, and select the records for which you wish to reset the status.
Step 2 - Reset the email status
Go to Admin Actions » Communication Center » Reset Email Status
Click on Reset Email Status
Step 3 - Verify the update
Refresh the data studio page to verify the updated status. Look for the column Email Status. It should be updated to "Unknown" for the selected records.
Understanding which email statuses can be changed
Only the email addresses with the status Soft Bounced, Hard Bounced, or Invalid can be reset to Unknown.
Other email statuses are auto-updated based on the validity of the email address and user actions.
For example:- Status for an email address is auto-updated from Unknown to Contactable as soon as the first email is successfully delivered.
Reach out to us at firstname.lastname@example.org in case of any queries.