Once you have categorized the touchpoints advance to the "Reports" tab to see the list of users engaged on the platform category-wise.
Here you will know which category of engagement activity gained the most traction.
You can analyze which initiative or the program you conducted didn't get the engagement you anticipated it would.
This will help you double down the efforts towards the programs that worked and maybe take a different approach for the ones that didn't do that well.
Following two actions are extremely important to get the most of these Reports:
Which touchpoints to categorize? - Categorizing those touchpoints that hold significance to your alumni and your advancement office in planning for your next initiative.
What should be the categories? - Categorizing the touchpoints based on how you would like to measure the performance of your engagement programs.
Your account managers will work with you to provide guidance with categorizing the touchpoints. Feel free to drop them a message or reach out to us.