Every event is different, and measuring success might mean different things for each event.
You can set up guest and revenue goals for each event. You can also see number of guests that were Checked In.
Other metrics you can keep an eye out for are
How many new emails were identified that weren't there on your database earlier.
Number of guests split by Affiliation.
How many emails were sent (both automated and bulk emails), etc.
Other articles on Events:
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