An internal name is a label given to the email to improve its searchability and reporting across emails. By utilizing a consistent naming convention or unique names for specific cases, you can highlight similar emails.
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Should the subject line and internal email name be different?
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It is up to the admin whether they want to use a different name for your email. If no internal name is given, the internal email name and subject name will be the same by default.
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Can I change the internal email name post the bulk email is sent?
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Admins can edit the internal email name of their bulk email at any time.

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