Analyzing how the text messages are being received by the constituents would help you with your next text message reach out. Text message reports provides detailed information about the text message statuses to give you the insight you are looking for.
Step 1: Begin by navigating to the "Sent" tab as shown in the screenshot below.
Step 2: Find the list of sent messages. To access the report for a specific message, click the Actions button and select View report.
Step 3: After clicking on view, the report appears. This report provides detailed information about the recipient and the number from which the message was sent, delivered, undelivered, or failed.
Pro tip: Check out the recipient's individual report. This report provides insights into the distribution of messages among recipients, indicating the number of messages delivered, undelivered, sent, failed, and clicked on.
🎯 Utilizing Reports to Enhance Engagement
Analyzing these reports can inform your communication strategies:
Identify Delivery Issues: High rates of undelivered or failed messages may indicate issues with contact information or consent. Consider verifying recipient details and ensuring compliance with messaging regulations.
Assess Engagement: Low click-through rates might suggest that the message content isn't resonating. Experiment with different messaging approaches or call-to-action placements.
Segment Your Audience: Use the insights to create targeted segments. For instance, if certain demographics show higher engagement, tailor future messages to similar groups.
By effectively utilizing Text Message Reports, you can enhance your communication efforts, ensuring messages are both delivered and impactful.