Unsubscribing a user is needed when:
A user has requested to unsubscribe from receiving any communication or
The admin wants to remove an email address from receiving any communication.
There are multiple ways to unsubscribe and here's how —
Unsubscribing From Data Studio:
Step 1 - Select the records on the data studio
Go to data studio, and select the records that you wish to unsubscribe.
Step 2 - Unsubscribe the record
Go to Admin Actions » Communication Center » Unsubscribe from communication
Click on Unsubscribe from all communication.
Step 3 - Verify the update
Refresh the data studio page to verify the updated preference.
Look for the column "Can Email". It should be updated to "Denied by Admin" for the selected records.
Note: The column "Can Email" captures the email communication preference for a user.
If the user himself unsubscribes then it says "Denied by Self".
Unsubscribing from the Profile page
Update the Communication Preference on their profile by unchecking the preference for email communication —
Reach out to us at firstname.lastname@example.org in case of any queries.