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Creating Campaign Hubs

Learn how to craft campaigns within a campaign based on designated funds, affinity, or specific challenges.

Written by Sarita Markande

Step 1: Initiate a Campaign Hub

  1. Go to the "Campaign Hubs" section.

  2. Select "Start a hub".

  3. Input a name for the hub; then select "Create Hub".

Step 2: Craft Your Campaign

  1. After the hub is established, start shaping campaigns beneath it.

  2. Fill in details such as the name, description, and an accompanying image — or skip the image and choose a Card icon from a curated list (shown if no image is uploaded, using your brand colours).

  3. Set start and end dates if the campaign is time-bound. If set, donors see an "Ends in…" or "Starts in…" chip on the card.

Step 3: Choose the Campaign Type

Once you've added the basic details, the next step is to choose your campaign type.
Each type serves a different purpose:

  • Matching gift challenge – Set up a challenge where every eligible gift is matched by a donor, helping inspire more giving.

  • Participation challenge – Set a participation goal for a group or fund; unlock a bonus amount once the goal is reached.

  • Fund highlight – Feature or group specific funds to draw attention to a particular cause.

  • Custom challenge – Set up a challenge in your own words, for anything the other types don't cover. No fund or tracking attached — you mark it complete yourself.

Tip: You can change the campaign type after creating it, as long as no gift has been received yet. Once a gift lands, the type is permanently locked.

Step 4: Configure Campaign Settings

After selecting the campaign type, you'll move to campaign settings.
These settings will vary based on the type of campaign you chose in Step 3.

  • For Matching gift challenge, you'll define your matching details — like match limits, ratio, eligibility, and an optional Goal Amount (a total fundraising goal beyond the matching amount).

  • For Participation challenge, you'll set your goal type (amount, participation, or donors) and optional prize amount.

  • For Fund highlight, you can select the funds you want to feature.

  • For Custom challenge, write a Summary (Card preview) and optionally toggle "Mark this challenge as completed" when done. No additional configuration is needed.

Use the "Preview card" button (top-right of the campaign drawer) to see exactly what the donor card will look like — before any gifts, in progress, and after the goal is reached — without saving or publishing.

Step 5: Release Your Campaign

  1. Select "Publish" to make the campaign active.

  2. Every campaign within a hub possesses a distinct URL, which can be disseminated to potential donors.

  • In a similar fashion, you have the flexibility to include multiple campaigns within the hub.

  • By adopting this method, you can curate several hubs catering to diverse needs and embed numerous campaigns in each hub targeting related initiatives.

Here's an illustration of its presentation on the campaign page.

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