Measuring digital engagement outcomes has always been difficult for advancement teams. Especially when different people are using different tools for different campaigns.
At Almabase, we’ve tried to bridge the gap between tools to streamline data and empower advancement teams to make data-backed decisions regarding their engagement strategy.
Program reports are a quick 3-step process to tie together all the tools available on Almabase and visualize how each digital engagement initiative adds up towards the big picture.
How do you create program reports?
Step 1: Select your target audience
Your audience is an email list or segment that you intend to engage. For a job board, this could be your alumni and students. For a giving campaign, this could be all your constituents that you are gearing up to send your appeals to.
Step 2: Select what you would like to track
Select from any of the tools available on Almabase: Emails, Events, Forms, Pages, Giving Pages, and Spaces, to add to your program report.
Step 3: Select the participation activity
Select the activity you would like to consider as participation in your campaign. In a business directory, submitting a business listing could be considered participation. In a giving campaign, participation would be making a gift. You decide what kind of participation matters to this program
What does a program report look like?
Frequently Asked Questions
What is a program?
The process of creating something of value to your community, distributing it to your community, and measuring its effectiveness is called a ‘Program’.
How can I view programs?
You can view existing program reports under the Reports tab
If you are looking to create a new program, you can try the guided program experience under ‘Tools’
Are there limits on the reports?
Reports are generated every 4 hours and are available only to site administrators.
Currently, digital programs are available to all subscribers of Online Communities Product.
We believe that Programs is a step in the right direction to streamline everything into a single report and equip advancement shops with the visibility that is needed in a rapidly changing environment for our constituents.
For Online Community subscribers, all these features are available as an addition to your active subscription.
How can I share feedback about programs?
Reach the product-team@almabase.com