Large institutions often face a challenge: how do you run one unified campaign while still giving different areas their own spotlight?
Sub-pages solve this. They are focused landing pages nested inside your main Competitive Fundraising page. Each sub-page has its own banner, story, goal, and impact showcase, but all gifts flow to the same campaign.
Institutions commonly use sub-pages in two ways:
Highlighting specific causes or impact areas. A university running a giving day might create sub-pages for Scholarships, Athletics, Research, and Student Life, each with its own story, goal, and impact statistics. Donors explore what matters most to them, and you track everything under one campaign.
Letting departments run their own campaigns within a larger initiative. When several schools join an institution-wide fundraiser, each gets its own landing page with its own branding and goal. For example, the School of Engineering, the College of Arts & Sciences, and the Business School can each have a sub-page, and all gifts roll up to the main campaign totals.
Example: Hartwell University is running its annual Hartwell Gives Giving Day with a $1 million goal. Sarah Mitchell, Director of Annual Giving, wants the School of Engineering and the Scholarship Fund to each tell their own story. She creates a sub-page for each. The School of Engineering sub-page gets its own $75,000 goal, and the Scholarship Fund sub-page shows off its impact numbers.
Each sub-page includes:
Its own banner image or video
A dedicated story and description
An independent fundraising goal (by amount, gift count, or donor count)
An impact video and statistics
Linked campaigns/challenges and leaderboards
Custom sections, such as a Sponsors section
Sub-pages are, by default, added under a section called Explore More. The section appears automatically within the main page as soon as the first sub-page is published.
Sub-pages or Campaign Hubs?
Use sub-pages when you want a focused landing page with its own story and goal, for a school, department, cause, or impact area.
Use Campaign Hubs when you want to organize and display campaigns/challenges, like matching gifts or participation challenges, in a structured way.
The two work together. Donors give on a sub-page through the campaigns/challenges you link to it, so each area of your fundraising campaign gets both a story and a way to give.
Learn more in Creating Campaign Hubs.
How It Works
Step 1: Create a sub-page
Open your Competitive Fundraising page in the admin panel.
Go to Settings > Sub-pages.
Click Add Sub-page.
Fill in the basic details:
Name: the sub-page title donors see (e.g., "School of Engineering")
Summary: a short description shown on the Explore More card (e.g., "Help build the next generation of Hartwell engineers")
Card Image: the preview image donors see in the Explore More section
Step 2: Set up the appearance
Each sub-page has its own banner and description, separate from the main page.
Choose a Banner Type:
Image: upload a desktop banner, and optionally a mobile-optimized version
Video: add an auto-playing video banner for more impact
Write a Description. This is where you tell the story of this area. Use the rich text editor to format your message, add images, or embed content.
Upload a Social Share Image. This image appears in the preview when someone shares the sub-page on social media.
Step 3: Set a goal
Each sub-page tracks its own progress toward a goal.
Enter a Goal number.
Choose the Goal Type:
Amount: total dollars raised (e.g., $75,000)
Gifts: number of donations (e.g., 500 gifts)
Donors: unique donors (e.g., 200 donors)
The sub-page displays its own thermometer showing progress toward this goal.
Note: Sub-page goals are independent of the main page goal. If your main page has a $1 million goal and your Engineering sub-page has a $75,000 goal, each thermometer tracks its own target. Gifts made on a sub-page still count toward the main page totals, and your sub-page goals don't need to add up to the main goal.
Step 4: Add an impact section
Impact sections help donors see the real-world difference their gifts make.
Impact Video
Toggle on Enable Impact Video.
Add a Section Title (e.g., "See Our Impact in Action").
Paste a Video URL from YouTube, Vimeo, or another supported platform.
Impact Statistics
Toggle on Enable Impact Stats.
Add a Section Title (e.g., "Our Impact by the Numbers").
Add individual stats. Each one has:
A Title: the number or value (e.g., "1,240", "$2.5M", or "95%")
A Description: what it represents (e.g., "Students Supported")
For example, Hartwell's Scholarship Fund sub-page shows:
1,240: Students Supported
$2.5M: Awarded Last Year
95%: Retention Rate for Recipients
Step 5: Link campaigns/challenges and leaderboards
Donors make gifts on a sub-page through the campaigns/challenges linked to it. Every sub-page you publish should have at least one linked campaign, so donors have a way to give.
Toggle on Campaigns to show campaigns/challenges created within Campaign Hub on this sub-page.
Select which campaigns/challenges should appear here. For example, Hartwell links its "Engineer the Future" matching challenge to the School of Engineering sub-page.
Toggle on Enable Leaderboards to display class-year or team-based leaderboards.
Good to know: Linking a campaign/challenge or leaderboard to a sub-page doesn't remove it from the main campaign page. It appears in both places: on the main page (in its Hub) and on the sub-page. Donors can engage with it from whichever page resonates with them.
Need to set up a challenge first? See Creating Challenges on Competitive Fundraising Page.
Step 6: Add custom sections
Custom sections let you display your own HTML content on the sub-page. For example, Hartwell adds a Sponsors section to its School of Engineering sub-page to thank the local firms matching gifts on Giving Day.
Toggle on Custom sections.
Under Which custom sections would you like to display?, select the sections you want on this sub-page.
Drag the selected sections to set the order they appear on the public sub-page. Click the edit icon to update a section, or the X to remove it from this sub-page.
What shows when something is unpublished
Items linked to a sub-page follow different rules when they're unpublished:
Leaderboards and custom sections: if one is unpublished, it won't show on the main page or on the sub-page.
Campaigns/challenges: if one is unpublished, it still shows on the sub-page, and continues to show there until you disassociate it from the sub-page in Step 5.
Step 7: Publish your sub-page
Review all your settings.
Toggle Listed on to make the sub-page visible to donors.
Save your changes.
Once published, the sub-page:
Gets its own direct URL you can share in emails, social posts, and marketing materials
Appears in the Explore More section on your main campaign page
Starts tracking donations toward its goal
Sub-page links follow this format: https://yourinstitution.almabase.com/g/giving-day-2026/p/athletics. The part after /g/ is your main page's address, and the part after /p/ is the sub-page's slug. You can edit the slug in the Page link section of the sub-page settings.
Note: A sub-page that isn't published won't open, even from a direct link. Donors who visit it see a "Sub-page not found" message with a link back to the main page. Publish the sub-page before you share its link.
Reordering sub-pages
You can change the order sub-pages appear in the Explore More section:
Go to Settings > Sub-pages.
Drag and drop sub-pages into your preferred order.
Save.
Tip: Put your highest-priority areas first. Donors scanning the Explore More section tend to click the first few cards.
What donors see
A donor visiting Hartwell Gives scrolls to the Explore More section and clicks the School of Engineering card. They land on the Engineering sub-page and see its banner, its story, its progress toward $75,000, its impact stats, the Sponsors section, and the linked "Engineer the Future" challenge. When they give through that challenge, the gift counts toward the Engineering goal and the $1 million campaign goal at the same time.
FAQs
Can donors give directly on a sub-page?
Donors give on a sub-page through the campaigns/challenges linked to it. Each gift counts toward both the sub-page goal and the main page goal, and is recorded on your main Competitive Fundraising page. If a sub-page has no linked campaigns, donors won't have a way to give on it.
Can I use sub-pages on Crowdfunding or Checkout pages?
Sub-pages are only available on Competitive Fundraising pages. On Crowdfunding or Checkout pages, you can use the description area or custom sections to highlight different causes.
What happens to the Explore More section if I delete all my sub-pages?
It's removed automatically when you delete the last sub-page. You never need to add or remove it manually.
Can I delete a sub-page that has linked campaigns/challenges with gifts?
No. If a campaign/challenge linked to the sub-page has received completed gifts, you can't delete that sub-page. This protects your gift data. To remove the sub-page, first unlink any campaigns/challenges that have received gifts.
Can each sub-page have its own fund?
Sub-pages don't have their own fund settings. Gifts go to the funds set on the campaigns/challenges linked to the sub-page, so choose or set up campaigns that point to the right funds.
Can I track which sub-page a gift came from?
Yes. Because donors give on a sub-page through its linked campaigns/challenges, gifts made through those campaigns are counted as received through that sub-page. To report on a sub-page's performance, look at the gifts made to its linked campaigns.
Is there a limit to how many sub-pages I can create?
There's no hard limit. For the best donor experience, we recommend keeping sub-pages focused and manageable: typically 5–15 for a large giving day, and fewer for smaller campaigns.
Can I copy a sub-page from one campaign to another?
No. Sub-pages can't be copied between campaigns, so you'll recreate them on each Competitive Fundraising page. If you run the same campaign every year, keep a record of your sub-page setup to make recreating it faster.