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Sponsor Registration Experience — Sponsor Guide

This guide explains what the sponsorship registration process looks like from a sponsor’s perspective — from landing on the page to completing registration with guest details.

Written by Sarita Markande
Updated today

Arriving at the Sponsorship Page

You’ll receive a link to the sponsorship registration page from the event organizers — typically via email, a marketing communication, or social media. This link leads to a dedicated sponsorship landing page, which is separate from the individual attendee registration page.

On the landing page, you’ll see a custom title, description, and image tailored for sponsors, along with a "Register as a Sponsor" button.

Step 1: Enter Company and Contact Details

Click Register as a Sponsor to begin. You’ll be asked for:

  • Company Name — The name of the sponsoring organization.

  • Company Website — Your organization’s website URL.

  • Contact Person Details — The name and email of the person coordinating the sponsorship registration. This person will receive all event-related communications and a link to continue registration later.

The contact person does not have to be the same person attending the event — it’s simply whoever is managing the registration process.

Once you fill in these details, click Register.

Note: If a registration with the same contact email already exists, you'll see a notification letting you know. This prevents duplicate registrations for the same sponsor. If you need to continue a previous registration, use the link from your original confirmation email.

Getting Your Registration Link

After clicking Register, you’ll see a notification: "Check your inbox. We have sent you a link."

This email contains a unique registration link that lets you return and continue your sponsorship registration at any point. The email template is customizable by the event organizers and includes a "Complete Registration" button.

When you click that link, all the details you previously entered (company name, website, contact info) will be auto-filled — you’ll pick up right where you left off.

Step 2: Select a Sponsorship Tier

After entering your company details (or returning via the email link), you’ll see all the available sponsorship tiers.

Each tier card shows:

  • Tier name (e.g., Gold, Platinum, Visionary)

  • Number of attendee passes included

  • Sponsorship contribution amount (price)

  • Benefits included — A detailed breakdown of what the tier offers (parking, dinners, branded materials, speaking slots, etc.)

Browse the tiers, click on the one you want to select it, and click Continue.

Step 3: Complete Payment

After selecting a tier, you'll move to the payment screen. There are two payment options:

  • Online payment — Pay immediately using a credit card or other online method.

  • Agree to Pay Later — Select this option to pay via invoice or bank transfer. When you choose this option, the system automatically generates a PDF invoice with the event and tier details, the amount due, and payment instructions. The event admin will track and confirm your payment separately.

Select your preferred payment method, confirm the amount, and click Continue.

Terms and Conditions

After choosing your payment method and clicking Continue, a modal will appear displaying the Sponsorship Terms and Agreement. This agreement covers the terms of the event sponsorship, including the commitment to pay the sponsorship amount and the benefits you'll receive.

Review the terms and click Accept & Continue to proceed with your registration. If you need to reconsider, click Cancel to go back without agreeing.

Step 4: Submit Additional Details

Depending on what the event organizers need, you may be asked to provide additional information such as:

  • Company logo (file upload)

  • Table preferences (open text)

  • Slide deck or presentation (file upload)

  • Finance team email for invoicing

  • Dietary restrictions for guests

  • Parking requirements

If you don’t have all the information at this moment, you can skip fields and come back later using the link from your email. The system tracks which steps are complete — completed steps show a checkmark so you know where you left off.

Step 5: Add Guest Information

In this step, you’ll provide the names and email addresses of the people attending the event on behalf of your sponsorship.

You don’t need to have the full list right away. Add the names you know, click Continue, and come back later to fill in the rest.

The system will remind you if your guest list is incomplete. You’ll see a notification: "Your sponsored setup needs to be finalized. You’re just one step away. Finish the guest information."

Step 6: Review Summary

After completing all steps, you’ll see a summary of your registration:

  • Selected tier and benefits

  • Payment status and method

  • Additional details submitted

  • Guest list status

If anything is incomplete, you’ll see a prompt to finish. You can close the tab and return anytime using your registration link.

Key Things to Know

You can complete registration over multiple sessions. You’re not required to finish everything in one sitting. Use the link from your confirmation email to return at any time. Previously completed steps will be marked with a checkmark.

Your contact email receives all communications. The email entered during initial registration is where all event-related emails and the return link are sent.

Guest names can be updated later. If you don’t know your full guest list yet, add what you can and return later to update it.

Additional details can be submitted incrementally. Upload logos, presentations, or other materials as you have them — no need to have everything ready on day one.

If you chose "Agree to Pay Later," an invoice is generated automatically. The PDF invoice includes your sponsorship tier, amount due, and payment instructions. Your event organizer will confirm receipt of your payment.

You may receive a sponsorship benefit email. After your sponsorship is confirmed and payment is received, the event organizer may send you an email detailing the amount you paid and the portion that qualifies as a tax-deductible gift.

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