Every element in Almabase's Competitive Fundraising campaign is focused on driving more participation. If used well, each donor or visitor can potentially become a powerful promoter for your campaign.
Check out the following articles to see how the other competitive elements will play out in your campaign.
A leaderboard will help you create a healthy competition between a group of your donors (e.g., Class Years, Clubs, Locations, etc.)
Having a leaderboard will push donors to create a buzz around the campaign in their community to see their group on the top of the board.
Note: Another way to make things more interesting is to have challenges based on these leaderboards.
Choosing the subject for the leaderboard should be something that your community would relate to.
It could be famous clubs, sports groups, geographic locations, etc. Most common leaderboards in schools and universities are based on Class Years, Affiliation, etc.
In short, a leaderboard should be based on a factor that the donors would easily relate to and would ignite healthy competition.