Understanding the Email Status

Each email address for a record is associated with an Email status that specifies the validity of the address.

Here are the different email statuses and what it means —

Unknown:

No Email has been sent to this email address. By default, all new email addresses will have this status until an email is sent to them.

Contactable:

One or more emails were delivered successfully to this address.

Hard bounced:

Email delivery was attempted but was not delivered because:
- The email address is invalid
- The email addresses don’t exist.

Soft bounced:

Email delivery was attempted, the email address was valid and the email message reached the recipient’s mail server. However, it bounced back because:
- The mailbox was full (the user is over their quota)
- The server was down or a temporary issue with the email exchange server.
- The message was too large for the recipient’s inbox
- Firewall restriction

Marked spam:

The email was delivered but was marked as spam by the user.

Invalid:

The email id associated with the profile is invalid (invalid email format) or the email domain is invalid (does not have MX record associated with email domain).

Note: Email status can be updated for any email address from Data Studio.