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Engagement Touchpoints
Engagement Touchpoints

Understand what are touchpoints, and how they are tracked on Almabase

Sarita Markande avatar
Written by Sarita Markande
Updated over a week ago

You can see all the touchpoints tracked on Almabase in the Engagement Reports. You will find this under Reports > Engagement activity.

A touchpoint is an activity performed by a user on an engagement program set up for them.

An activity, a program, and users (who perform that activity) together make a Touchpoint.

A program can be a reunion event, a symposium, or even a simple survey form. An activity can be submitting the form or registering/checking in for the event, etc.

As you set up different alumni engagement programs on your Almabase platform, you can start tracking all kinds of activities for them on this engagement report.

The touchpoints will help you analyze which program engaged the users the most based on the activity they performed.

Categorizing the touchpoints based on what matters most for your organization and your alumni, will further let you evaluate how well your community is engaged.

Predefined Touchpoints

For most of the features on the platform, a pre-defined set of touchpoints will be automatically tracked as you start receiving engagement on those.

For example:-

Touchpoints automatically tracked for Forms

Once the users start viewing and submitting the form, you will be able to see it on the Engagement report.
Similarly, for Events, Directories, Giving, and Email campaigns (more coming soon ๐Ÿ˜ƒ).

Note: These pre-defined touchpoints cannot be edited or removed. If you have any suggestions to add more touchpoints, please reach out to us.

In case of any requests or suggestions on the Engagement report, please write to us at or through the chat bubble ๐Ÿ’ฌ

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