All tracked touchpoints on Almabase are visible in the Engagement Reports, located under Reports > Engagement activity.
Defining Touchpoints
A touchpoint is any activity a user undertakes in an engagement program. It comprises three elements:
The activity itself.
The program facilitating the activity.
The users who participate.
Examples of Programs and Activities
Programs might include reunion events, symposiums, or surveys. Activities could be form submissions, event registrations, or check-ins.
Tracking and Analyzing Touchpoints on Almabase
As various alumni engagement programs are set up on Almabase, activities are tracked in these engagement reports. This tracking helps in analyzing which programs most effectively engage users based on their activities.
Categorization of Touchpoints
Categorizing touchpoints according to your organization's and alumni's interests allows for a more precise evaluation of community engagement.
Predefined Touchpoints
Almabase features a set of predefined touchpoints that automatically track engagement across various functionalities:
Forms: Viewing and submitting forms.
Events, Directories, Giving, Email campaigns, and more.
Note: These predefined touchpoints are not editable or removable. For suggestions on additional touchpoints, please reach out.
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