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Engagement Report
Understanding Engagement Touchpoints
Understanding Engagement Touchpoints

Learn more about touchpoints and their tracking on the Almabase platform.

Sarita Markande avatar
Written by Sarita Markande
Updated over a week ago

All tracked touchpoints on Almabase are visible in the Engagement Reports, located under Reports > Engagement activity.

Defining Touchpoints

A touchpoint is any activity a user undertakes in an engagement program. It comprises three elements:

  1. The activity itself.

  2. The program facilitating the activity.

  3. The users who participate.

Examples of Programs and Activities

Programs might include reunion events, symposiums, or surveys. Activities could be form submissions, event registrations, or check-ins.

Tracking and Analyzing Touchpoints on Almabase

As various alumni engagement programs are set up on Almabase, activities are tracked in these engagement reports. This tracking helps in analyzing which programs most effectively engage users based on their activities.

Categorization of Touchpoints

Categorizing touchpoints according to your organization's and alumni's interests allows for a more precise evaluation of community engagement.

Predefined Touchpoints

Almabase features a set of predefined touchpoints that automatically track engagement across various functionalities:

  • Forms: Viewing and submitting forms.

  • Events, Directories, Giving, Email campaigns, and more.

Note: These predefined touchpoints are not editable or removable. For suggestions on additional touchpoints, please reach out.​

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